The essential goal of landing pages is to convert visitors into customers. Marketers, designers, and copywriters work closely together to achieve leads and conversions. The difference between a website’s homepage and a landing page is the information they gather and its purpose.

Where homepages share general information about the business, landing pages seek an intention from the visitor. It can be to offer a new subscription plan, download a freebie, or to sign up for a newsletter. Whatever it is the purpose of your landing page, make sure it sticks to just one.

One of the most common mistakes is to ask visitors to do many things at the same time.

Below we tell you how you offer your visitors the right information they were looking for and convert them to customers. Purpose Determine the purpose of your landing page.

What do you want users to do at it? Are you offering a new subscription plan? Are you launching a campaign to obtain new users? Or do you just release new functionality and want people to discover? After answering these questions, you’ll get the main purpose of your landing page and you’ll be able to adjust it seamlessly.

Tip: Landing pages can only serve a single purpose. 

Don’t try to fill your page for two different things. The more you try to sell the fewer chances of getting leads.

The essential goal of landing pages is to convert visitors into customers. Marketers, designers, and copywriters work closely together to achieve leads and conversions. The difference between a website’s homepage and a landing page is the information they gather and its purpose.

Where homepages share general information about the business, landing pages seek an intention from the visitor. It can be to offer a new subscription plan, download a freebie, or to sign up for a newsletter. Whatever it is the purpose of your landing page, make sure it sticks to just one.

One of the most common mistakes is to ask visitors to do many things at the same time.

Below we tell you how you offer your visitors the right information they were looking for and convert them to customers. Purpose Determine the purpose of your landing page.

What do you want users to do at it? Are you offering a new subscription plan? Are you launching a campaign to obtain new users? Or do you just release new functionality and want people to discover? After answering these questions, you’ll get the main purpose of your landing page and you’ll be able to adjust it seamlessly.

Tip: Landing pages can only serve a single purpose. 

Don’t try to fill your page for two different things. The more you try to sell the fewer chances of getting leads.